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What is Smart
Farm?

Smart farm intends to organize the unorganised
agricultural sector and empowers the Indian farmers
by creating a smart technology- enabled process
driven ecosystem, which is both convenient and
sustainable for them.

Farmers can purchase all the products needed for
farming and also sell their produce directly to
businesses through the app thereby eliminating any
losses they incur due to middlemen and brokers. This
effects the yield and cost.

Delivering the best services to
farmers all across the
country, with features and
services that help them
Grow...

Technology Used

Figma

Photoshop

After
Effects

FlowMapp

Miro

User
Testing

Challenges Faced

The primary challenge was increasing its usability for the technically challenged farmers.

Creating a channel to know price of their produce, unpredictable weather contitions, knowledge of sophisticated machinery & equipment.

Decision making ability for the farmers to practise precision Farming, crop monitoring and know how to rent right equipment.

Design Process

The following is the process followed that helped us conducting UX Research and finally
desiging the application that could build user experience and user interface.

DISCOVER

  • User Research
  • User Interview

DEFINE

  • User Persona
  • Empathy Mapping

IDEATE

  • Information Architecture
  • Our Solution

DESIGN

  • Lo-Fi Wireframes
  • Mid Wireframes
  • High-Fi Wireframes

Design Process

The following is the process followed that helped us conducting UX Research and finally
desiging the application that could build user experience and user interface.

DISCOVER

  • User Research
  • User Interview

DEFINE

  • User Persona
  • Empathy Mapping

IDEATE

  • Information Architecture
  • Our Solution

DESIGN

  • Lo-Fi Wireframes
  • Mid Wireframes
  • High-Fi Wireframes

DISCOVER

USER INTERVIEW

The primary challenge of creating an app for our unconventional target audience was increasing it
usability for the technically challenged farmers. Having minimal knowledge of the market price of
their produce, unpredictable weather contitions, knowledge of sophisticated machinery &
equipment.

It was discovered that the farmers were not able to sell their produce to different markets.

“i need a channel that could help me rent equipments easily on effective prices.”

“I need an app which could solve my real time problem of understanding prices and product availability. “

USER RESEARCH

As we explored more into the life of farmers we spent a lot of time understanding what were the main
problems faced by the agricultural heros. Our research helped us identify the key issues faced by
them.

DEFINE

EMPATHY MAPPING

USER PERSONA

As we explored more into the life of farmers we spent a lot of time understanding what were the main
problems faced by the agricultural heros. Our research helped us identify the key issues faced by them.

IDEATE

INFORMATION ARCHITECTURE

Information Architecture helps in understanding the flow and pattern of the application with proper steps .

OUR SOLUTION

After researching the behaviour and practices of the farmers we have come up with the following solutions.

01

Our inspiration was to facilitate features like weather
forecasting, current market prices of their products to assist the farmers in minimizing any kind of losses due to foreseability.

02

To serve our users better, we
integrated easy to understand
the agricultural term, language
support. These findings made it
very clear that our designs has to
be extremely simple and should
only incoporate those elements
that are a must.

03

The research helps us gain
insight on the farmers day to day
activities, processes, crop cycles,
and cognitive factors that help
them in decision making and at
the same time it allows the
farmers to practise precision
Farming, crop monitoring and
equipment renting.

Low-Fidelity Wireframes

Paper sketches were designed to understand the concept of smart farm and use all possible features
that could create better User experience.

Low-Fidelity Wireframes

Paper sketches were designed to understand the concept of smart farm and use all possible features
that could create better User experience.

Mid-Fidelity Wireframes

Here are the digital wireframes that were designed for incorporating all features and for further designing process.

Visual Design

Establishing design system and UI design. Out recipe of process to design a user focused application both on-site and in the cloud.

Typography and Colors

Colours

Colours

High-Fidelity Wireframes

Here are the final design screens that justifies the concept of smart farm.

STARTING UP!

A Custom illustrated splash screen
that entices the users at first sight.

SELECT LANGUAGE

Hindi, English, and other regional languages are available for the users to access and remove language barrier.

HOME SCREEN

WEATHER

Get access to the place, weather,
humidity and the weather forecast of
the place with currect temperature.

ORDER SEEDS

The users can select the seeds they
want to order.

Fruits, vegetables seeds get available
according to the requirement of the farmer.

RENT EQUIPMENT

Rent any modern equipment, cultivate
etc. for hourly bases for fixed time.

ADD CROP

The farmers can Search and Add,
select Crop based on their requirements.
These farmers get an easy access to
add crop and buy them without any difficulty.

SEED TYPE

An E-Commerce platfrom where you
can buy seeds of your choice hassle-free.

MY CART

Add your desirable products to your
cart and buy them with easy checkout
process.

Users also get an option to add more
items at the checkout in case one
forgets to add any.

OTHER DETAILS

After adding your products to the cart, check your order details, delivery address before proceeding to check out.

You can also download the invoice to have a track on payment made.

PLACE ORDER

Place order of your product by entering your personal details like Name, Phone number, Address, Pincode etc.

Select mode of payment according to your convenience and pay either through card or on delivery.

PROJECT IMPACT

1

Seeds delivered to farmers within 12 hours of order.

2

Remote farmers benefitting seamless
submission of requests for soil testing.

3

Farming equipment and machinery
made easily available to farmers.

4

Allowing farmers to sell on the app.

5

Sustainably increase farmers productivity with
digital tools.

Thank You

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